ABOUT
Welcome to my online showcase of work and experience
- Nick Sawyer
With fourteen years' experience across marketing, design and analytics, I use the head, heart and hands to create work that thinks smart, feels human and delivers results.
I’ve worked across West End theatre and live entertainment, health, finance, tourism and charity. Different sectors, same game: understand the audience, crack the problem, and deliver something that drives stand-out performance.
Think. Feel. Deliver.
Every great project starts with purpose. Not assumptions. Not trends. A clear understanding of the problem, backed by evidence, shaped by curiosity, and refined through thoughtful design until it creates something people genuinely value.
Multimedia Arts and Production
Commission designs, websites, and video content that elevate your brand.
Graphic Design
Brand guidlines · Logos · Illustration · Print assets · Powerpoint · Digital content
Video & Animation
Social media and YouTube Videos · Animation · AI-Generated Media,
Websites
CX/UI Design · HTML5/CSS/Javascript · CMS Platforms.
Sound & Space
Sound Design, Interior and Event Design, Music Development
Creative Oversight
Agency management, Campaign choreography
Showcase
Customer Experience and Marketing
Craft compelling copy and multi-channel campaigns that convert.
Copywriting
Headlines · Campaign Messaging · Microcopy · Scripts · Long-form Copy
Advertising
SEO · PPC · Social Ads · Display · TV & VOD · OOH · Ecommerce
Engagement
Organic Social · CRM Strategy · Email · GDPR Automation · Surveys
Public Relations
Influencer Outreach · Partnerships · Affiliates · Media Outreach · Crisis Comms
Experiential
Brand Activations · Pop-Ups · Events · Product Launches · Guerrilla
Showcase
BBC feature gives autism charity a public makeover
I led a volunteer paint day to transform the charity’s community centre, creating a more welcoming environment for visitors. BBC News covered the event, amplifying awareness of the charity’s mission and sparking a 200% increase in social media followers alongside a surge in volunteer sign-ups and engagement
Lockdown Awards Pivot to Online, Draw Hundreds with Near-Zero Drop-Off
A live awards night was rapidly transformed into a video-first digital event with interactive content and live-stream structure, attracting hundreds of attendees and minimal drop-off. I built the platform under tight timelines, preserving ceremony atmosphere and audience engagement.
Lung Health Website Redesigned for Clarity, Comfort, and Accessibility
Working with a design agency, I helped create an inclusive web experience for people with lung conditions, turning research insights into guided, emotionally intuitive journeys. The result was a site that felt supportive and easy to navigate — not just functional.
NHS Innovation Pages Drive 10% Traffic Surge After SEO Overhaul
Through keyword optimisation and structural rewriting, I increased organic visibility and session length for a NHS initiative. This search-led approach made healthcare innovation easier to discover, and the content easier to understand.
Analytics and Strategy
Receive insights and consultation to optimise CX, marketing and web.
Strategic Foundations
Marketing Strategy · Brand Architecture · Advertising & Creative Planning · Narrative Frameworks
CX Design & Mapping
Customer Journeys · Touchpoint Strategy · Experience Audits · Accessibility
Campaign & Funnel Strategy
Channel Planning · Content Calendars · Goal Setting · Funnel Architecture· Emotional Targeting
Insight & Optimization
Marketing Analysis · Website Analysis · Digital Audits · Data Interpretation
Audience Intelligence
Segmentation · Persona Development · Behavioural Insights · Surveys
Showcase
Over six years leading digital insight at a West End theatre marketing agency, I built the analytics division from the ground up — transforming raw performance data into strategies that shaped campaigns, platforms, and customer journeys.
I demonstrated a 5% lift in ticket conversions after analysing user behaviour on the Matilda the Musical website and validating the impact of integrating the ticketing platform into the booking flow.
I increased CTR by 18% by deploying proven call-to-action phrasing across paid and organic channels — then tested colour theory to show that red buttons outperformed blue by 22%, driving urgency without compromising brand tone.
But not all clicks are created equal. My analysis revealed that higher CTRs often correlated negatively with ROI, especially in high-consideration campaigns. In fact, I found that users who didn’t click immediately but searched later converted at higher value — challenging the industry’s obsession with post-click attribution. As Avinash Kaushik put it, “Post-click conversion is the new flat-earther theory.” I built attribution models, ran mixed media analysis, and conducted AB testing to optimise ad frequency and spend. My toolkit includes Google Analytics, Adobe Analytics, Excel, and Tableau, all used to turn curiosity into clarity — and insight into impact.
As Jef I. Richards, Professor of Advertising at Michigan State University said,
"Creativity without strategy is called art. Creativity with strategy is called advertising."